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Hi, I am

Karel Decoene

I’m a project manager who speaks both design and code. I keep projects clear, people informed and work moving forward. Find out more about me or download my resume
Karel Decoene smiling at Upthrust office in Antwerp
How I can help you

My expertise

Project management

I guide web and marketing projects from kick-off to launch. Clear planning, no radio silence and problems tackled today, not three weeks from now.

Web development

Because I know what happens under the hood, I bridge creative ideas and execution. Classic WordPress or headless architecture: the right solution in the right place.

AI & automation

I use AI workflows and agents as a sparring partner and connect them to the tools we already use. Less repetitive work, faster insights, with people still in charge of strategy and quality.
How I work

My Toolkit

Project management

Planning & scoping
Stakeholder management
Requirements & analysis
Quality control
I keep an overview of the whole project while still being able to zoom in on a technical detail when needed. I translate client needs into clear scopes and priorities, make sure everyone knows where we stand and what comes next, and step in early when something goes off track.

My background in UX design and functional analysis, including a consultancy assignment at Bayer, helps me ask the right questions before anything gets built.

Web development

WordPress
Headless architecture
Web design
I still enjoy building things myself. From WordPress sites to headless setups where content lives in one place and appears wherever it’s needed, I choose the approach that fits the project, not the trend.

AI & automation

Connected tools
Workflow automation
I use AI not just to create, but to collaborate. By connecting AI to websites, analytics, search data and marketing tools, I can bring information together quickly, ask questions in plain language and automate reports nobody should have to click together every week.

My rule of thumb: do the beginning and the end yourself, and let AI speed up the steps in between.

Questions or just want to connect?

Got a web project, a marketing question or curious how AI could fit into your workflow? Feel free to send me a message.